Over the ultimate couple of years, organization leaders have been telling us about a shift in their relationship with clients: deeper collaboration throughout strategic briefs, giving them get admission to a ways past the chief advertising officer to groups such as tech and operations. At a latest roundtable with leaders from The Drum Network, we…
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Digital Advertising As a part of The Drum’s deep dive into digital advertising, flower Mason-Watts (vice president of selling and communications at WaterBear Network) appearance at however brands should transcend showcasing their own values, and provides their audiences the means that to act on their own. within the ultra-competitive world of digital marketing, brands’ answer…
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